Speaking during DATE, Tourism Minister Francisco Javier Garcia said that the Ministry was working closely with Aerodom, operators of the Santo Domingo and Puerto Plata airports, on a plan to stay ahead in keeping and securing new airlift to the DR.
He announced efforts to attract more Brazilian travelers who currently visit on charters or making a stop in Miami. He said that a recent photo of President Leonel Fernandez in a paternal embrace with President Lula da Silva of Brazil was just perfect for promoting a new awareness of the Dominican Republic in Brazil. “If those close feelings exist, it is logical that we should increase our efforts in Brazil,” he said. He said a promotional campaign has been designed for penetrating the Brazilian market.
Statistics indicate that 100 million Brazilians have reached the purchasing power status to take a Caribbean vacation.
Ken Hassard of Aerodom has announced an initiative aimed at convincing Brazilian low-cost carrier Gol to travel to the DR. Brazilians are regarded as free-spending tourists.