The Iberostar hotel chain has signed Spanish heartthrob Antonio Banderas to lead its new international advertising campaign.
Iberostar operates four resorts in the Punta Cana area.
“On vacation, we’re all stars,” is the theme. The actor appears in ads riding stallions on the beach and (don’t we female vacationers wish) as a tour guide to the 17 Caribbean Iberostar resorts.
http://travel.usatoday.com/destinations/dispatches/post/2010/10/antonio-banderas…