Choice International, operator of the Quality Hotel Real near Las Americas International Airport and the Clarion Hotel in Santo Domingo’s Naco commercial and residential neighborhood is offering its operation and marketing expertise to local hotels. The chain, represented in the DR by the Grupo Real Hotels & Resorts (RHR the hotel division of the Poma Group from El Salvador) believes that the multiple brands Choice International offers makes a match for many local properties of more than 40 rooms in the two and four star categories. Rodolfo Guillioli, director of development and strategy for Real Hotels and Resorts, and Odalis Guzman, general manager of Quality Hotel Real, promoted their two-star Sleep Inn, three-star Comfort, and the Quality and Clarion four- star brands. The chain is open to hotels that are already in operation and those that are being developed.
RHR has the franchise for Choice Hotels International in Central America, Panama and the DR. It operates 15 hotels in the region and seeks to increase this to 25 hotels by 2014. On a global level, Choice has more than 6,200 hotels, including 4,900 in the US.