The Spanish hotel company, NH Hoteles and AMResorts, operator of Zoetry, Secrets, Dreams brands operating in the DR have signed an agreement for developing “a new formula of collaboration, brand management and hotel management in the Dominican Republic”.
The pilot plan for this alliance will be implemented in two NH Hoteles properties both located in Playa Bavaro area of Punta Cana. As of 1 May, the NH Royal Beach and NH Real Arena will be operated by NH under the AMResorts’ luxury brands Secrets Resorts & Spas and Now Resorts & Spas.
AMResorts announced it would be taking charge of sales, marketing and brand management services.
“We are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe, that allows us to maximize on the commercial and management synergies between both companies,” said Alex Zozaya, president and CEO of AMResorts.
Francisco Zinser, chief operating officer of NH Hoteles, said: “We are especially satisfied about the agreement reached with AMResorts, the North American company leader in the luxury leisure market in the Caribbean, which presents an excellent opportunity to further develop and enhance both properties from a commercial point of view.”