AMResorts announced the official renaming of the Secrets Royal Beach Punta Cana (formerly NH Royal Beach) and Now Larimar Punta Cana (formerly NH Real Arena) in the Bavaro beach area on 1 May 1, 2011. Now Larimar is a new AmResorts brand.
Alex Zozaya, president and CEO of AMResorts, announced that through the recent strategic partnership with the Spanish hotel company NH Hoteles, AMResorts would now oversee the sales and marketing initiatives for both resorts, while NH Hoteles continues operational control.
The company announced that as a result, guests of both properties would enjoy the benefits of AMResorts? “Unlimited-Luxury” vacation concept. Secrets Royal Beach Punta Cana is an adults-only resort with 373 rooms, three restaurants, and five bars. Additionally, guests have reciprocal dining privileges at Now Larimar Punta Cana. Guests have access to activities including land and water sports, daily special events such as movies on the beach, dance classes, and nightly shows and entertainment. Now Larimar Punta Cana has 642 rooms and suites, seven restaurants, and nine bars. It also has a bowling center and an open-air nightclub and lounge with swimming pool.
“We have a strong, vested interest in expanding within the Dominican Republic as we keep to our promise to provide our guests with the ultimate luxurious vacation experience in attractive destinations,” said Zozaya in an official note.
Secrets Royal Beach Punta Cana and Now Larimar Punta Cana are joining AMResorts’ five additional resorts in the destination: Dreams Punta Cana, Dreams Palm Beach, Dreams La Romana, Zoetry Agua Punta Cana and Secrets Sanctuary Cap Cana. The company is also preparing for the 2013 debut of the Gems at Cap Cana complex. The US$400 million development is comprised of Zoetry Gems at Cap Cana, Secrets Gems at Cap Cana, Now Emerald Cap Cana and Now Pearl Cap Cana. Also set to open in 2013 is Now Punta Cana.