The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with its 2012 Dominican Republic social media-inspired ad campaign. In a follow-up to the successful 2011 launch of the social media-friendly godominicanrepublic.com website, the Ministry is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and to share their unforgettable experiences in the Dominican Republic.
The creative approach behind the ads uses social networking as a metaphor to convey the message “You don’t have to go far to be social,” prompting the campaign’s tagline, “Dominican Republic is Closer Than You Think.”
According to Magaly Toribio, Deputy Minister of International Promotion at the Dominican Ministry of Tourism, “The social interaction suggests the vacation as something worthy of a status update, both literally and in the Facebook sense. As the power of social media is undeniable, the ads blend technology and social interaction to create value, the value of sharing your experiences with others.”
The Dominican Republic’s award-winning website and the 2012 Social Campaign were developed by BVKmeka, their US and Hispanic marketing agency since 2004. The creative works seamlessly across computers, iPhones, iPads and other mobile devices, making it even easier to tell consumers that there is no better place to get closer and socialize in real life than in Dominican Republic.
The ads will be featured in magazines, broadcast, on New York’s Times Square billboards and online.
www.prnewswire.com/news-releases/new-dominican-republic-ad-campaign-goes-social-139527958.html