The Dominican Republic Ministry of Tourism and JetBlue Airways have joined forces for a summer campaign to promote JetBlue’s direct service from John F. Kennedy International Airport (JFK) to La Romana International Airport (LRM).
Double-decker tour buses decorated with a beach scene and tagline that reads “LA ROMANA. 1 CLICK. 5 STARS – JetBlue Getaways vacation packages to La Romana, Dominican Republic,” are circulating in New York City. They are targeting people interested in traveling to the Caribbean. JetBlue Airways began flying to La Romana in November. Its JFK to LRM flights are on Wednesdays and Saturdays.
The airport is also a gateway for Bayahibe vacations, half an hour’s drive to the east.