The Dominican Ministry of Tourism’s 2013 Advertising Campaign is aimed at boosting tourist numbers to the country in 2014. The campaign, an extension of the previous “Has it All” initiative, introduces adverts for popular destinations like Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana. The campaign was developed and implemented by BVKmeka, the Ministry of Tourism’s United States and Hispanic marketing agency.
The ads are designed to inspire travelers by showing them activities and attractions specific to each area, eventually portraying the Dominican Republic as a country where tourists can “have it all.”
“Dominican Republic is a diverse destination that prides itself on offering unforgettable trips to travelers with varying interests,” says Ministry of Tourism Marketing Advisor Magaly Toribio. “The ‘Has it All’ campaign highlights the destinations’ unique offerings and entices travelers to visit or return to explore a new area of the country, as each region provides an experience like no other.”
The new advertising can be seen on Go Dominican Republic on YouTube.
www.youtube.com/user/DominicanRepublic100