MLB 2013 World Series MVP David Ortiz and the Pittsburgh Pirates’ All-Star outfielder Andrew McCutchen will be the executive producers of a 30-episode weekly series that melds pop-culture and baseball. MTV is counting on the attractive charisma of Boston’s Big Papi for the success of the series. The series will be shot at the MLB Fan Cave in Manhattan that has served for occasional pop music concert. Tim Brosnan, MLB executive vice president said that the idea came after seeing a fan cave feature showing Ortiz walking through enemy territory in New York asking Yankee fans for a hug. Ortiz is the de-facto musical director of the Red Sox clubhouse. MLB’s Executive VP for Business, Tim Brosnan describes the series as something that can promote the game to MTV’s younger demographic. The series is set to air next spring.
http://sports.yahoo.com/news/mtv-major-league-baseball-announce-130645447–mlb.html
http://hardballtalk.nbcsports.com/2013/11/11/mtv-and-major-league-baseball-are-teaming-up/?ocid=Yahoo&partner=ya5nbcs