American Airlines Advantage frequent flyer program has already launched a joint initiative with the Carol pharmacy chain. Now, customers making purchases at Farmax pharmacies can accumulate loyalty points with JetBlue.
The Provital loyalty card offers customers discounts for purchases made in any Farmax branch, as well as rewards at affiliated establishments. Provital, which now accesses the Points Loyalty Commerce Platform, awards Farmax customers one TrueBlue point for every RD$100 (US$2.20) purchase, with a minimum of RD$500 spent, plus a bonus of 100 points when initially subscribing to the rewards card. JetBlue provides air travel, an aspirational redemption option to the newly launched Provital.
http://globenewswire.com/news-release/2015/09/10/767459/10148864/en/Points-Continues-Global-Expansion-in-Dominican-Republic-With-Farmax-Pharmacies-Partnership.html