Minister of Tourism Francisco Javier García announced the government’s support of a strategic plan with the private sector to make locally-made arts and crafts more readily available to tourists. He made the announcement after meeting with arts & crafts representatives and cultural promoters.
García said the plan is to promote the arts and crafts to Dominican communities abroad in coordination with the diplomatic missions abroad. Furthermore, the arts and crafts would be located at strategic sales points such as airports, hotels, beaches and maritime ports. A catalogue of the arts and crafts would be developed to assist in the promotion of the locally-made goods.
García signed a cooperation agreement with Solange Tavárez, president of the Asociación de Productores de Artesanías, the director of the government procurement office, the Dirección General de Contrataciones Públicas, Yokasta Guzmán and Verónica Sención, cultural promoter, to develop initiatives for the national and international promotion of Dominican arts and crafts.
The marketing efforts seek to counter the widespread sale of Dominican arts and crafts imported from China.
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Listin Diario
18 July 2017
