The Nielsen-IBOPE survey on advertising spending from January to November 2017 was dominated by advertisers sponsoring soap operas on TV. Among other findings: TV advertising declined 11% in 2017, compared to 2016. Advertisers spent RD$27.6 billion, accounting for 67% of the bulk of advertising campaigns. Advertising on the Internet is growing, from RD$633,516,560 in 2016 to RD$1,116,338,610 from January to November 2017. But company officers explained that the year 2016 was an electoral year with heavy investment in TV campaigns made by political parties.
Likewise, the survey shows the Dominican government is the biggest spender.
The biggest advertising campaigns by product or service were:
Dominican government: RD$2,437,237,564.
Telecom mobile: RD$2,202,828,089
Telecom institutional: RD$2,003,686,483
Dermatological products (anti-fungus): RD$880,097,638
Cinemas: RD$757,846,978
Concerts and festivals: RD$737,194,486
Soda companies: RD$581,102,642
Department stores: RD$575,758,224
Banks: RD$537,009,099.
Cable/Satellite operators: RD$518,784,769
Liquid supplements: RD$452,550,425
Condiments and seasonings: RD$450,522,465.
Beers: RD$443,522,465
Powdered milk: RD$404,042,735
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Diario Libre
Diario Libre
14 December 2017
