President Luis Abinader and Tourism Minister David Collado announced “Tourism in Every Corner,” a platform for the promotion and support of domestic tourism with a focus on sustainability and inclusion.
The initiative seeks to maximize the relationship between domestic tourism products and the development of communities, thus achieving a redistributive impact all throughout the country.
The Ministry of Tourism has documented attractions, gastronomy and experiences nationwide that have the quality, infrastructure and conditions to ensure a sustainable increase of tourism in these areas.
The President and Minister of Tourism announced the launching of a multi-channel communication campaign, inviting all Dominicans to get to know their country, to enjoy its culture, gastronomy, landscapes, adventures and its people.
Travel agencies and tour operators, and all in the tourism value chain, are invited to take ownership of the campaign as part of their own promotions.
President Abinader said the new Mitur initiative will have a direct impact on communities, entrepreneurship and the promotion of domestic tourism.
“Tourism in Every Corner is an invitation to connect and recognize the beauty of our land and the talent of our people,” says Minister Collado. He said the campaign is an invitation for the population to become true ambassadors of our destinations.
Minister Collado recalled that domestic tourism was one of the main engines in the post-pandemic recovery process, but it was also “a sign that we sell and promote what we are willing to consume and what we are proud of.”
The promotional campaign encourages Dominicans to explore, discover and share every corner of the country, and motivates them to take care of the areas and promote their growth to improve the quality of life in each community.
Collado explained at the event: “Tourism in Every Corner” is much more than a promotional campaign; it includes events in the corners, work in the communities, generation of development for all, but above all it seeks to strengthen the identification and pride of what is ours, and the recognition that together and working hand in hand we make the Dominican Republic shine stronger.”
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Mitur
9 August 2022