Japanese have been quick to embrace Dominican culture. Premium Dominican cigars, bachata and merengue music and baseball are highly popular in Japan. Now, Listin Diario reports that the national dish, sancocho is gaining popularity in that Asian country. Exporters are selling sancocho in the box.
The initiative began in December 2021 with the company Matsubara Shokuhin understanding the meat and vegetable stew would be of liking to Japanese consumers. Sancocho in the box was launched in July 2022, Dominican ambassador to Japan, Robert Takata Pimentel, told Listin Diario.
According to the diplomat, the intention was to promote elements that positively position the country, as part of his mission in Japan.
“From that intention came the idea of working on projects to make available to the Japanese public a type of versatile product, but loaded with history and culture for Dominicans that would be agreeable to the Japanese palate,” said Takata Pimentel.
The sancocho in the box preparation is easy and simple. The dish comes in a bag that preserves it in optimal conditions for a year without refrigeration.
The stew can be heated in a microwave or in a container with hot water.
The cost is about six and a half US dollars.
One aspect that attracts attention to the Dominican sancocho in Japan is its packaging. The current presentation is 200 grams per box, enough for a personal serving.
Ambassador Takata Pimentel says in some cities the promotional tasting activities have been carried out in iconic restaurants.
Read more in Spanish:
Listin Diario
Dominican Embassy in Japan
6 September 2022