The governments of Puerto Rico and the Dominican Republic have agreed to launch a new advertising campaign, designed to garner investors for both countries, each with its distinctive niche, but complementing one another.
According to Eddy Martinez, the director of the Center for Exports and Investment (CEI-RD), the initiative is part of a strategic alliance designed to take advantage of “possible investments from China, Taiwan, Japan, Korea, Europe and the United States.” Martinez describes the plan as “adapting to this century”, the program of twin factories or complementary facilities that was popular in the 1980s.
According to the CEI director, neither of the two countries has all the infrastructure needed to bring in this type of investment, but that together they can offer important incentives to investors. While Puerto Rico has “a highly skilled labor force capable of running, say, research centers,” the Dominican Republic has reduced cost structures and a high tech communications system. Martinez revealed that bi-national delegations would be visiting some international investor meetings to promote the two-for-one offer.