The pork farming and vending community of the Americas is meeting in Santo Domingo for the 8th Annual Latin American Product Showcase this week. Farmers and suppliers will participate in market tour, marketing sessions and networking activities attractive to stakeholders of the rapidly growing Latin American export market. The 2018 Latin American Product Showcase will be held 27-28 June 2018 at the Jaragua Renaissance Hotel.
The pork sector gathering is expected to be the largest to date with roughly 60 exporting companies and 200 meat buyers from across Central America, South America and the Caribbean in attendance. The event provides U. exporters and farmers with an opportunity to visit one-on-one with numerous potential buyers in a single location. As part of the eighth annual showcase, many activities are organized by the US Meat Export Federation backed by Pork Checkoff.
A vital part of the showcase is a market tour where the farmers will visit Mercado de Los Mina, a small food market; Pricesmart Store San Isidro, a store similar to a U.S. grocery store; and Supermarket Store La Sirena San Isidro, a store similar to a US supermarket or big box store.
With their participation, US farmers will be able to observe the similarities and differences in the retail space in the Dominican Republic compared to grocery options in the United States. This will give producers a better understanding of how pork is being marketed directly to consumers by retailers.
As reported, the farmers will learn about the buying habits of millennials in Latin America and discuss strategies for meat marketing, including price expectations, specific cut opportunities and future menu trends during educational sessions.
Craig Morris, vice president of international marketing for the National Pork Board, explains, as reported in National Hog Farmer website:
“Our NPB International Marketing Committee has highlighted the Latin American market as one of paramount importance for our marketing efforts,” Morris says. “Attending the Latin American Product Showcase is an incredible opportunity to see how we can continue to invest and hone our strategy in this region. I’m excited to hear from our farmers in attendance and get their thoughts on what we are doing well, with an eye on the future.”
Read more in Spanish:
National Hog Farmer
USMef
27 June 2018
