Mike Alfonseca, of Kraneo advertising agency, won the trophy, and a RD$100,000 check for the Gran Premio Rogelio Arturo Pellerano of the Concurso Creatividad 97 sponsored by the Listin Diario, the leading daily newspaper. The contest took place at the National Theater. Kraneo won for the creativity displayed in the JR Digital account advertising campaign. The agency was also recognized for its campaigns for Distribuidora Iby and Industrias Persio Abreu.
