The Caribbean Tourism Organization and the Caribbean Hotel Association have announced the start of their new Caribbean branding program. The aim is to raise awareness of the diversity of vacation experiences and facilities throughout the region, all linked with one identifiable Caribbean logo.
The creation of this new branding effort began in October 2005 with the signing of a Memorandum of Understanding and Cooperation by the CTO Chairman, Hon. Pamela C. Richards, and CHA President, Berthia Parle, followed by the formulation of plans under the dual direction of the CTO Secretary General and the Director General of CHA. Those plans have resulted in the creation of a “One Caribbean” strategy for extending the Caribbean brand.
Puerto Rico, Bahamas, St. Kitts, US Virgin Islands, and Sandals and Beaches Resorts have signed on as charter partners and will be including the logo in their advertising.