The Dominican stand at the ITB 2011 Trade Show won third place in the Best Exhibitor Award, Rank America/The Caribbean. 180 countries and 10,000 exhibitors participated in the 2011 ITB Berlin exhibition, the world’s leading travel trade show. More than 180,000 visitors attended, including 108,000 trade visitors. The trade show is considered the leading business-to-business platform for the tourism industry. It is popular with all levels of the travel value-added chain, including tour operators, booking engines, destinations, airlines, hotels, rental car companies and journalists.
Deputy Minister of Tourism in charge of culture, Altagracia Olmos received the award on behalf of Tourism Minister Francisco Javier Garcia.
During the first two days of the fair, more than 30 students from the Cologne Business School evaluated all the stands with convention organizers Messe Berlin. The criteria were the presentation of the stand, creativity, service and professionalism of the staff, surroundings, activities and quality of information available.
www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/Media_Centre/Photos/index.jsp?proj_id=2952&lang=en&kat_id=314