The 2016 presidential, congressional and municipal election campaign is set to start in 2015. In a timely move, the First International Political Communication Congress is being held this month. Political marketing and campaign strategy specialists will be attending the event scheduled for 21 December 2014. Carlos Azar, president of the advertising agency Cazar DDB that is organizing the event, said it is motivated by a desire to help develop quality political communications in the Dominican Republic.
Specialists Ana Laura Arroyo, Gisela Rubach, Guillermo Velasco and Memo Renteria from Mexico, Carlos Gutierrez from Spain, Daniel Ivoskus and Mario Riorda from Argentina and Gil Castillo from Brazil will share their experiences of electoral campaigns where they have advised presidential candidates and candidates for other posts.
Dominican social organizations and civil society will hold a panel discussion on “dirty campaigning” including Servio Tulio Castanos, executive vice president of the Institutionalism and Justice Foundation (Finjus) and journalist Persio Maldonado, director of El Nuevo Diario.
Around 600-800 people are expected to attend.
Jorge Suncar and journalist Alicia Ortega will speak on the tone of the political campaign.
The central topics will include political marketing, innovation and creativity, social media, political advertising, women in politics and case studies of successful political campaigns.
http://www.diariolibre.com/noticias/2014/12/15/i927691_expertos-internacionales-expondrn-primer-congreso-internacional-comunicacin-poltica.html