This is called "Social Distance," and it varies from culture to culture. This was demonstrated in an episode of Seinfeld when Elaine was dating a "close talker."
[video=youtube;NGVSIkEi3mM]https://www.youtube.com/watch?v=NGVSIkEi3mM[/video]
[video=youtube;NGVSIkEi3mM]https://www.youtube.com/watch?v=NGVSIkEi3mM[/video]