As most of us know, the DR lacks any sort of coordinated tourism plan.
This is a very individualistic market and it reminds me of a room full of blind men chasing a chicken.
Some countries have done a very good job of branding their name and their product (the country).
Guatemala is one such country. It's very consistent across all their material, be it tourism or industry. The TV ads I have seen highlight the natural environment and the spirit of the nation. The imagery is very earthy and gives the impression that anything grown in that country must be from mother natures own garden. Basically that Guatemala is the soul of the earth.
I'm sure this type of branding has significantly helped the local organic food producers. Especially if they are using the same logo and identity branding in their own marketing materials.
So, back to the question
How can the DR better market organics?
This is a very individualistic market and it reminds me of a room full of blind men chasing a chicken.
Some countries have done a very good job of branding their name and their product (the country).
Guatemala is one such country. It's very consistent across all their material, be it tourism or industry. The TV ads I have seen highlight the natural environment and the spirit of the nation. The imagery is very earthy and gives the impression that anything grown in that country must be from mother natures own garden. Basically that Guatemala is the soul of the earth.
I'm sure this type of branding has significantly helped the local organic food producers. Especially if they are using the same logo and identity branding in their own marketing materials.
So, back to the question
How can the DR better market organics?