Why do Dominicans drink JW Black?
It's a class thing. Dominicans drink JW Black instead of JW Red because of "Image" and they think it makes them seem to have class. It gives them a feeling of superior taste. I've seen this through the years in many different incarnations with many different alcohols and labels...my own Dominican family is very vulnerable and susceptible to this. few people can tell the difference between JW Black and JW Red, Green, and Gold. The fact of the matter is that Dominicans, African Americans, and nearly all minority groups every where (Pakistanis in Norway do the same thing) automatically gravitate to the whatever is expensive because they think it shows that they have class. it's marketing at its best.
I saw the same thing when i worked in nightclubs in the US. African Americans would order Hennessy Cognac and mix it with "Juice" because ordering Hennessy made them feel classy and knowledgeable, and it gives them an image they are striving for. I did the same thing 30 years ago when i went out. instead of ordering a Budweiser or drinking a draft beer at a nice restaurant, i would order a Heineken--despite disliking the taste of alcohol. I don't drink.
People, from all walks of life want to feel superior, knowledgeable and classy. Everyone wants to rise above their lot in life. No one wants to feel under classed, a minority, a redneck. Everyone wants to give the appearance of class, educated, all knowing.
You see this throughout North America and South America...people perfectly happy drinking draft beer or a vodka tonic...and then suddenly they go out to a nice restaurant and they feel compelled to drink Ketel one, Grey Goose, JW Black, Sky, JW Blue, etc. What kills me most is when people order these things with cranberry juice, coke, diet Pepsi, Orange juice, etc...as if 6cl of alcohol mixed with 12 ounces of a sugar drink is going to be distinguishable?
Crazier then this, however, is when people tell me they can tell the difference between a vodka, whiskey, gin, or rum when its mixed with 12 ounces of sugar and carbonation. People kill me in their ability to deceive themselves.
I don't drink. I never have. It seems to come as a huge surprise to people who meet me for the first time or do not know me well. However, this statement is not entirely true, i will have a half beer or a couple sips of wine once a month...if it's a special occasion. But usually i go months without tasting alcohol for no other reason that i just forget to taste something with alcohol in it.
To me, the JW Black, Red, Green, Gold, and Blue labels are just status symbols--a marketing ploy; a way to make money off stupid people too vulnerable and susceptible to "Image."
Dominicans drink JW Black because they like the image they think it gives them; they think it gives them class and an air of superiority in the same way that many African Americans drink Hennessey cognac with coke or juice.
I've been standing behind a bar now for over 30 years and i've gotten numb to people's stupidity. When kids come up to the bar and order JW Black or Hennessey or Ketel One, Grey Goose, Sky, etc. and then mix it with carbonation and sugar, i just smile and take their money.
People crack me up--but not a much as much as these things that i hear regularly:
1. I can't drink "well" vodka because it gives me a headache...too many impurities in the vodka.
2. I cannot drink such and such alcohol because it makes me aggressive.
3. I can tell the difference between "top shelf" and "Well" (cheap) alcohol even when it mixed with juice or coke.
Yeah, right. Thanks for your money!
FRank