DR1 Daily News - Dominican Republic

The Country Brand Multi-Sectorial Committee announces that 29 graphic designers and advertising students will participate in the reality show “A Republic Full of Talent” to choose the country’s brand logo. The event will also serve to socialize the country brand strategy. The winning logo would be presented to the nation in a televised program on 17 April 2021. The winning artist will receive RD$3 million, the runner-up will get RD$1 million.

It is unclear whether the logo would accompany the slogan, “Republic of the World” that was chosen for the country slogan and branding during the Medina administration, corroborated under the Abinader administration and announced last year.

The young graphic artists will compete in a seven-episode reality show. “This will give us the opportunity to walk together with our young creatives, their mentors and the entire team of professionals...