who is this Branson figure?
Billionaire Branson founded Virgin Airlines and Virgin Records. He's not the richest guy in the world, but he knows how to have fun with his money. He has some interesting accessories for kite-boarding:

If you've ever read The Hitchhiker's Guide to the Universe, he's kind of a real life Zaphod Beeblebrox. He's just this guy, you know?
One of his first big money makers was he got the rights to the "Tubular Bells" track from The Exorcist. That put Virgin Records on the map, then there was this little singer called Madonna...
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