Thanks Pichardo. He has a skin care business that he is expanding into the DR and will use the kiosks to sell and also to show free samples of his products. These are high end products so they would probably not do so well in a mall like Mega centro. So I was telling him to look more toward Blue mall or Diamante, What do you think?
The reverse is truth!
High end Malls clientele tends to favor already famous and world brands over newcomers.
This is one biz in the same line that started with small kiosks (after years of carrying out biz from home and later by contracts with wedding planners, etc...) in Malls. But before that they started an ad campaign to associate their brand with the people in the markets they aimed for.
But this is really how they got going (the first kiosk was nothing but a small setup with two chairs in the Mall's hallway back then (I'll try to find you a picture of that)):
Tell him that the key is to have a solid biz plan and get a very good kiosk planner to carry out his entrance into the local market. Another key point is to have an even better publicity program before he opens the first kiosk in the city. Just by adding the words: Soon coming to a shopping plaza close to you, contact your local Mall to find out when we'll open there! He can create a "pull" for his biz from the potential Malls that will host kiosks.
There are three important things for him to follow to make it a success story in the city:
#1- Solid biz plan that accounts for location research, financial backup and commitment.
#2- Ad campaign that targets the social media in the age group it will focus, in the local area where it will open the first kiosk.
#3- Presentation is everything! It don't matter how good the product is if the packaging or delivery outlet is terrible. A very good kiosk planner is called for and more importantly one that projects the brand as an image itself.
