I felt Rocky's was inline price wise with all other places on the beach. The quality of the food and service was better than most. The arriba bar and others on the street were less but Frank12 covered that in earlier posts. Most restaurants try to break even on the food if you go over that great for you, the liquor is what drives profit margins. This past January & February I was shocked how Cabarete seemed slow tourist wise. Not that I personally want crowded beaches but for the businesses and their employees I do.
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Again, Dov1984 is right in his/her assessment. (You must be in the service industry)
Rocky's prices were in line with everyone else on the beach--give or take .50 pesos. The sandwiches were very good, and as far as i am aware, we were the only business on the beach--maybe the entire North Coast--that served imported Black Angus hamburgers from the USA. They come in boxes of 12 (each burger is individually sealed) and these are brought once a week from the distributor in Santo Domingo--where we got all our imported beef.
Both O'Shay's & Rocky's only served beef imported from the US. The chicken, of course, was local--as most of the fish. But some fish was also imported from the US for consistency & quality.
Neither O'Shay's nor Rocky's ever lost money, but again, no one was getting rich either. But more importantly, it was keeping 20+ employees employed and fed...and insured. (no one ever thinks about this).
To do some math, if you take 20-employees, and let's say...each of them were supporting 2-3 family members (some supported even more), you then have roughly 80 to 100 family members (mostly children) being supported by O'Shay's or Rocky's.
So, its much more then the question "Are you getting rich!!??" It's also about are you helping support a community?
As far as i know, there is no other restaurant on the north coast that had 20+ employees. To be specific, i'm not just talking about the waiters, waitresses, bartenders, and kitchen staff. I'm also talking about the night time security, secretary, accountant, beach cleaners, and a full-time maintenance man/electrician--because there is no way to be a restaurant in front of the ocean and not have a major daily battle/war with salt air.
To reiterate, every business wants to make as much money as possible...that's given. But, both Big Frank & Rocky had a real strong connection and relationship with all of the staff and employees. Both men treated 20+ employees like family. For them, it was more then just turning a profit. It was also about giving back and having a good time.
What other business can you think of on the North Coast that sunk $100,000 to $150,000 pesos into a Superbowl party? and then turned around and sunk the same amount of money a St. Patrick's Day party...knowing that they will be lucky to even to come close to breaking even?
Any sane person would not be sinking that kind of money into events--and of course, no one else did.
It was more than a little discerning to see people coming to our Superbowl parties & St. Patrick Day parties and bringing with them their own drinks--even being bold enough to brag online about going across the street to save--and i'm not making this up--.30 pesos on a beer. .30 pesos!
With everything in life, you have to take the good with the bad. And running a business on the north coast is no different.