A few weeks ago we went live with our free classifieds site, similar to lapulga, supercarros, and listindiario clasificados. We have the same target population as these sites.
I've been racking my brain these past few days to see what my next step should be with marketing. We put up several minivallas but they haven't had the results I hoped for. Now I'm working on our next mini-marketing campaign, and I'm stuck.
I've come up with a few things, but the fact is that I don't have a solid marketing plan. I was thinking of several different options (a facebook contest, radio, more minivallas, flyers, etc...) but I've come to realize that I'm just throwing rocks up in the air and hoping for a hit. That's a disaster waiting to happen.
For a business with the same demographics as lapulga and supercarros (with a section for services and jobs), what should my marketing plan be? Being a site that's mostly free, I only want the site (and name/logo) to be known.
I want people to post free ads, even if it's to get rid of their 'slightly-used' underwear.
Thanks.
I've been racking my brain these past few days to see what my next step should be with marketing. We put up several minivallas but they haven't had the results I hoped for. Now I'm working on our next mini-marketing campaign, and I'm stuck.
I've come up with a few things, but the fact is that I don't have a solid marketing plan. I was thinking of several different options (a facebook contest, radio, more minivallas, flyers, etc...) but I've come to realize that I'm just throwing rocks up in the air and hoping for a hit. That's a disaster waiting to happen.
For a business with the same demographics as lapulga and supercarros (with a section for services and jobs), what should my marketing plan be? Being a site that's mostly free, I only want the site (and name/logo) to be known.
I want people to post free ads, even if it's to get rid of their 'slightly-used' underwear.
Thanks.