The National Brewing Company (Cervecer?a Nacional Dominicana) makers of Presidente, Bohemia and Heinikens beers, has announced the end to its patronage of the Presidente Festival of Latin Music. The company said that the reason was the tremendous fall in beer sales due to the recent tax increases and the limitation on the hours of sales of alcoholic beverages. According to company spokespersons, sales are off 30% in the first quarter and the overall market has shrunk by 20% due to the government policies.
HB
HB