Canned Goya red beans and canned Famosa red beans.BTW Give me example of two products that are alike?
:cheeky:
"Alike" is in the eyes of the consumer; a consumer is not just one thing with one set of attitudes and tastes.
I find airlines pretty much alike. Others swear to difference. I choose the cheapest, door-to-door-costs considered.
It's been shown that under double-blind red-light conditions, where a product cannot be seen, 97% of consumers cannot identify brands of beer *by taste*, although they swear they can before the study. That's why brewers spend bazillions on "lifestyle" ads for product differentiation.