There was a lovely ad on Brit TV for Marmite. Showed a near drowned man dragged ashore and a lifeguard rushing to give mouth to mouth, the nearly drowned man recovered in the fastest time known to man shouting uuuugh and rushes away. The voice over says "Marmite you either love it or you loath it?. I love it, brought up on nursery marmite soldiers and because of wartime rationing also spam but I?m not so keen on it dipped in batter and fried!!