K333, your point(s) are valid. The concept of awareness is key. Unlike storms that we can watch approach and make last minute preparations for, earthquakes are an entirely different creature. When a big one occurs, we will have only the stuff we had 10 minutes previously, we will be in the same place were were standing minutes before and our reality will change in minutes instead of hours as with a hurricane.
If you stay here for any significant period of time, not much you can do other than be aware and prepare in a general sense. Perhaps some modern buildings in the larger cities are in slightly better condition to withstand a significant shake. Generally though, in this country with the standards and practices being what they are, concrete, concrete block, & rebar may be able to withstand a significant wind but those materials do not shake well.
Kudos to the seismologist from SD for at least speaking about the risks regardless of the completeness or accuracy of his historical references.