That would take lots of money and logistics just to get a chance to maybe take a small percentage of the beer consumer.
A long shot would be to introduce the concept to some of the upscale resorts or Hotels in the major cities ala "microbrewery" concept.
I haven't seen such brand loyalty to a national beer like the latino countries have, so it will be a tough sell. Maybe los ricos or people with some money would want to be seen in a microbrewery as a cool thing? like a hookah bar.
The ingredients needed , can they be grown in the DR? that will solve some cost issues. cant really call it dominican brew without homegrown ingredients. people want authentic.
for tourist to try microbrewery at a resort area would work. Location would be the hard part. Cant imagine how hard it would be to introduce the concept to a resort change , and sign a contract. Maybe a Dreams Resorts could use a Microbrewery since they tend to get guest with money to spend, and a cute microbrew bar may feel at home in a place like that.
or you can start small with a beach/ tourist bar in a beach town with decent traffic.
Hate to say it, if you can brew with higher alcohol content , in a good tasting beer at a low price, ala Caballo Loco in quarts, you may get many fans on the street.
Captain, the Resorts are the ones who purchase cheapest, as it is All Inclusive Resorts. a Microbrewery i can not imagine to come close to the cheap prices for existing Beer Imports, specially from the large us-american market. and without beating their prices, a all inclusive resort chain would not switch to a unknown new p`roduct, to pay more for something they don't know if it will even be accepted by the clientel. their customers have unlimited basic drinks(including beers) included in their cheap hotelpackages.
a Microbrewery brand needs to start at it's own place, right where the good stuff is brewed, in the house. it is for a exclusive clientel which loves to be seated in the brewery, where you can see the whole procedure for example. such clientel then is willing to pay a well higher price per liter than they would pay for a normal import or a usual local brand. that way we had many such small breweries in germany, great places, they of course marketed also extras like selling their own Beer Glasses etc etc. but even there, many "disappeared" over the decades or been taken over by the big breweries.
to start such in a country like the DR, sounds tough, very tough, as the needed Beer Friend clientel willing to pay for the product a good extra, is not present all around. the Capital City would be a better spot for such venture than the all inclusive tourist area in my opinion.
Mike
