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The Governor of Puerto Rico Jenniffer Gonzalez and Tourism Minister David Collado announced last week the signing of a collaborative agreement, backed by a US$2 million investment, to jointly promote tourism in both island destinations. As reported in El Nuevo Dia of Puerto Rico, the idea for the partnership originated when Gonzalez and Collado met at this year’s International Tourism Fair (FITUR) in Madrid, Spain.
The initiative, branded “The Caribbean is Us,” aims to create multi-destination travel packages and campaigns, targeting markets in the United States and Europe. The joint promotion is set to launch in May 2025 with support from airlines such as Frontier and newcomer Arajet, the Santo Domingo and Punta Cana-based low-cost airline. JetBlue, American, Delta, Copa and Sky High also fly to Puerto Rico from the Dominican Republic.
As reported in El Nuevo...
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