Impact International, a U.S. magazine specializing in alcoholic beverages, has placed Ron Brugal in 30th position amongst the most sold spirits worldwide, with last year’s sales reaching 2.5 million cases. According to the 1-15 February issue of the above publication, Brugal is second only to Bacardi in global sales. It also reports that from 1990-1995 Brugal’s sales grew by an annual average of 10.6 percent, with 1995 registering a mere 0.4 percent growth. Only two other rums are included on the list, in positions 81 and 82.
The magazine rates the spirits after conducting surveys in international markets. The standings are adjusted on a periodical basis to correspond with sales statistics on the most renowned brands. Brugal & Co. points out that this is the first time a Dominican rum has reached a sales volume comparable to those of the most acclaimed international beverages.