Dominican “light” beer is gaining favor among local consumers. Since Presidente launched its light version, Dominicans have been ordering more and more. An interview in Listin Diario with Martin Buompadre, marketing director for AmBev Dominicana, explains that the Dominican light beer is actually not light for other markets. While in other parts of the world the alcohol content of light beer is 2.5%, in the DR it is 4.3%. He explained that today almost 40% of beer sales are in the light category. “We are living a time when consumer tastes have changed radically. For example, 40 to 50 years ago when someone wanted a sweet, they wanted the sweetest of sweets. Today, sweet products are questioned. Same thing has happened with beer. I think people wanted diversity, to have new sensations,” commented Boumpadre.