According to the Dominican Association of Brewers, the increase in the sales tax levied on beer last May resulted in an 11% decrease in sales in 1995. As a result, the Cerveceria Nacional Dominicana, the nation’s largest brewery, has cut its promotional investment by more than RD$500 million. The beer sales tax was increased from 10% to 20%, bringing the levy on its wholesale value to 43%, one of the highest for any product in the D.R. During a press conference held on 21 February, executives of Cerveceria Nacional Dominicana warned that the heavy tax could threaten the demand for beer brewed in the D.R, and open the market to imported products. This would, in turn, they claim, curb the growth of the beer industry, one of the only growing industrial sectors in the country.
1-7 March 1996