APAP caters to deaf-mute market segment
The Asociacion Popular de Ahorros y Prestamos (APAP) is the first bank to offer special services to people with hearing and speech difficulties. The bank is working in partnership with the Asociacion Nacional de Sordos (Ansordo) and APEC University to train APAP bank staff in sign language. The new service is called APAP Todos (APAP …