2004News

News FLASH: beer by the liter

Of major importance during vacations and holidays is the news that the National Brewery, makers of the ubiquitous Presidente beer, has just announced the introduction a new bottle size: one full liter, or 33 ounces. Rafael Melo, Presidente’s brand manager, told El Caribe that the new bottle will contain as much beverage as “grande” and a “pequena” combined. At normal prices, these two bottles would cost RD$75, while the new size will sell for just RD$60. According to Melo, the new bottle will encourage family and friends to get together during the holidays.