It still astonishes me how few businesses have even a basic webpage with a half dozen photos, a GOOD map of how to find them and a photo of their storefront. It seems EVERY hotel is "five minutes to the beach," but some are a five minute walk and some are a five minute drive... If you have a restaurant, post a menu maybe? You can even get some folks to translate it into Spanish, German, French and/or Italian for store credit. If you are too lazy or cheap to get a webpage, get a Facebook page.