Okay, I am going to try again to explain what cruisers want, and how the DR can respond. Bear in mind I have 10 cruises on my resume, most in the Caribbean, but some in the Med and Europe/France. On a ship with 3,000 passengers, there are very different needs and interests. Some will not get off the ship at all - they will use the facilities of their floating hotel. Some will get off and wander around the captive compound the company built, and get back on the ship after buying a local beer and a souvenir. Some will book the tours the cruise company offers, because they don't trust the "locals" and they are scared they won't get back to the ship on time. But many will want to get off the ship, and after a couple of cruises, they realize that the cruise company's tours cost more and mostly consist of sitting on a large bus all day shuffling on and off at the speed of the slowest person. Some will get off and hire a taxi to drive them around for a couple of hours.
So even if you subtract two-thirds of the pax (as a rough estimate, and which I think is very pessimistic), you are still left with 1,000 people who are looking for something to do when the ship is in port. Of those people, some don't care where they are, they only want to rip around on ATVs, zip-line, zoom around on a boat...stuff like that. And they won't find that rock em sock em stuff in any of the ship's excursion offerings, so there's one opportunity.
And some pax want to try to understand how this place is interesting, different, historic, cultural...like that. They want to be in a van or small bus, with someone who speaks understandable English, who is knowledgable, and who has carefully planned the day's activities. They have only a few hours in this place - they want to feel they spent their time well.
Gorgon scoffs at my price suggestions, but she is wrong. We usually spend about $75 per person (we're a couple) in Caribbean ports for a tour of around 4 or 5 hours, on a bus with no more than 16 people. That price doesn't include lunch. If we got a meal, we'd pay $100 each, and not be unhappy, in the Caribbean. If it was six hours, with lunch, we would not blink at paying $125 each. Recently, in the Faroe Islands, we booked a taxi for 3 people, English-speaking guide, for 4 hours, for $425 (no lunch). On any ship of 3,000 people I would guess (conservatively) there are 400 or more who are willing to spend this amount of money for this kind of experience. That's an opportunity. That's 25 small buses of people. If you add the rocket sockem crowd, you're up to 50 or 60 small buses per cruise. That's not chump change.
But it's not just banging them into a bus, driving around, taking their money and dumping them. Trip Advisor reviews will kill operators who do that. These people need to have a good experience, learn something about the country, eat some local food, maybe learn to dance the merengue - feel they are seeing the real Dominican. Is that so hard?
As for the dismissive comments about a tour of Puerto Plata, please - failure of imagination. It's got lovely Victorian architecture, a sweet walk along the Malecon, a fort, La Sirena (can you imagine how interested tourists would be at seeing this Dominican Costco?), that pretty little downtown square. Oh for Pete's sake, take them to a little league baseball game so they can see the wannabe stars. Really, this is not my job, making up a day tour of Puerto Plata. You have to see what is good and interesting in that place.
And yes, cruisers want to have their tours all booked before they get on the ship, and they want to do it online. If Dominicans can offer them alternatives, believe me, some passengers will be looking at anything that will get them away from an over-priced cruise company excursion.
I love the country, and hope this port will give it a boost.
Lindy