I really don't know what all the fuss is about. If you build a shopping center with very little or no financing from banks or with preferential treatment (very low interest rates that are only available to those the bank has a long and positive relationship), then making money from the project is a non-issue since overhead costs are relatively low.
Most Dominican malls tend to not rent their space, but rather sell; which is why the whole increasing foot traffic ordeal tends to be rather poor in many places, but with the new injection of foreign mall developers and management firms (mostly Venezuelan), the concept of renting the commercial space is beginning to take hold. That changes everything, which is why Blue Mall (one of the very few malls that rents every single commercial space available) has events all the time. When the Sambil mall (also Venezuelan) is inaugurated next year, it will probably have a very similar management style as Blue Mall, although the Sambil will not target exclusively the AB sector as is the case with Blue Mall. Sambil will have 300 stores (no anchor department stores, since the entire mall will function as one large dept store, similar to Blue Mall) targeting the ABC sector, primarily B and C.
And I don't understand this whole ordeal of whether a mall looks empty or not. For of all, the average Dominican mall (whether foreign owned or not) tends to be small. Its obvious it will not have the same constant foot traffic as a large shopping mall would have (as most US malls tend to be). Plus, Dominican malls rarely have a full fledged department store as an anchor, rarely does management control the type of store/office mix. These are different malls that have a different way of operating.
The only Dominican mall that most resembles a US mall is Megacentro. A part from being a large mall (it would be considered a super regional mall in the US, it's that big), it has like 4 or 5 large anchor stores. The place is so big, it has virtually absorbed the entire market for indoor mall retail space east of the Ozama River. That's why in East Santo Domingo, there are hardly any other malls. Megacentro also rents its spaces. This mall looks, feels and functions like a US mall, because it was designed by a US firm.
That's not the case in the National District. Here the market is segmented by mostly small and medium sized malls, that if combined, would had probably created two Megacentros. Most DN malls don't have large anchor stores.
One thing that does speaks volumes is the complete lack of awareness, as I've read through this thread, that most businesses (except if they survive by selling mostly perishable items) can last up to 11 consecutive months with losses and then December arrives with its yearly upsurge in sales, and the sales volume is often enough to pull the businesses out of the red and end up with a nice profit for the year. Christmas, New Years and Three Kings Day has much to do with that.
Go during the last week (people leave everything for the last minute) before Christmas and Three Kings Day to most malls, especially in the Capital, and then come here and say that no one shops there.
And last but not least, I don't know to who rubio_higuey talked to regarding advertisements. A very narrow selection of products in the market are targeted to the D sector, very narrow. The bulk is targeted to the ABC sectors, and that's the emphasis all businesses that survive from advertisement exalt in their media kits. Even in the print media, including the newspapers and magazines, are almost exclusively targeted to the AB or ABC sector. Those sectors accounts for the bulk of consumption in the country.