M.A.R. said:
Would a Starbucks work in the DR, like some people have said before, Dominicans like their coffee from home, but it could probably work in SD or any other big city. The frozen drinks are delicious, overpriced but delicious.
Yes, Starbucks has a chance of working in the DR. Even better is monopolizing Starbucks within the DR. In other words, buy the rights to be the sole franchiser of Starbucks within the DR, you can make LOADS of money this way.
Where does a Starbucks has a chance in the DR? The following places. These places I picked randomly based solely on the types of people who traffic these areas, people who are very likely to visit a Starbucks. In short, upper class and middle class Dominicans and foreign tourists.
Obviously, a real analysis should be done to make a proper decision of where a Starbucks will suceed in the DR, but these places might be good bets.
Santo Domingo:
Calle El Conde (tourist and well off Dominicans)
Acropolis (well off Dominicans)
Malecon Center (tourist from the Hilton, well off residents from the towers and other areas - if sign is visible from the street could attract guests from other hotels in the area as well)
Spring Center (it's in the middle of Arroyo Hondo, nuff said)
Santiago:
Avenida Salvador Sadhala (especially near Los Jardines neighborhood or the Pucamaima campus)
Puerto Plata:
Playa Dorada Plaza (the tourists)
San Francisco de Macoris:
Anywhere around the Parque Central (SFM has a sizable middle class, an influx of remittances, and a number of well heeled Dominicans)
San Pedro de Macoris:
Guavaberry Country Club area (tourists and upper income Dominicans)
UCE campus (might work, not too sure)
La Romana:
Casa de Campo Marina (well heeled people from all sorts of places pass through there, in addition to hundreds of cruiseship passengers)
Punta Cana:
Cap Cana Marina (once it's built, it will probably be an advantageous place for a Starbucks)
Other places which might support a Starbucks:
Las Americas International Airport
Cibao International Airport
POP International
Punta Cana International
La Romana International
- All the airports daily see thousands of people with dollars, euros, and loads of pesos passing through. They also are seated to wait for their flight, which if the aromas of the coffee could be channeled to the waiting areas could promise some nice sales activity. They also are places where lots of little kids wait with their parents, the presence of sweets, muffins, etc will certainly help with sales, especially if they are placed at the eye level of a typical 3 to 6 year old. Little kids are great for business. Also, the airports see a good number of foreigners who may be familiar with Starbucks and what it offers, thus the possibility they choose to buy a starbucks before or after a flight is good for business too.
Since labor costs in the DR are low, additional services such as delivery to domicile or delivery to hotel room (very good idea) could help increase sales as well.
Starbucks has great potential in the DR, particularly when its regarding the tourist crowd.
If I'm correct, at least 16 Starbucks can succeed in the DR. If one person buys the right to all franchises within the DR, 16 Starbucks can fill your wallet rather nicely - if it all goes well of course!
Usually I don't go around making public what could become a very profitable business venture, but here is this rare one....
-NALs