Two things...
1. Popeyes just started in the DR. It makes no relevance what-so-ever what has been the trayectory of Popeyes in other countries. With that said, I think after the Covid pandemic, places like Popeyes make more sale via drive-thru and delivery than customer pick up and actually going to the restaurant and eat the meal there. The parking lots of KFC aren't that much different from Popeyes.
2. The woman in the video made another observation of her experience in Popeyes DR. It felt she was earing an real chicken vs in KFC where it felt she was eating something called a chicken but made of something else. Aka, Popeyes = real, KFC = fake. By all accountd, the opinion coming from Dominicans regarding Popeyes is that it is better / of higher quality than KFC.
The entire price and quality things don't appear to be relevant for Dominicans for the reason mentioned.
A couple of Three Things ( Soprano;s reference for the slow laners)
1)- its My Opinion based on real observations , Restaurants Fail for very specific reasons . Its a topic which fascinates me .
. The Management team in the US may be different, but the Company Philosophy is the same Globally . or are you saying a Different Corporation runs Popeyes in the DR ?
2)- The Woman is the video is giving her " opinion" as well. their Fries are excellent , she is right .. as to the Chicken being "real" and KFC being " fake" , sounds like Slander to me , unless there is proof that KFC uses Fake chicken Parts ... again, her opinion, not based on any facts whatsoever ... Im assuming you made a Typo when you said "EARING" and meant Eating .
3)- The Price and quality thing is as relevant as it gets ... or perhaps you dont have people in your Family who worked in the Food Industry ..
If you owned one, I assure you that the slightest Price Change , affects the Bottom Line EXPONENTIALLY .
The Customer will either accept it , because your quality is so high, or they will reject you completely, which is what is happening to Popeyes .
Expanding in Markets outside the USA will not save them . Yes they had Explosive Growth , all the way through 2019. & then leveled off during Covid
( in the meantime
Chic Fil A had their BIGGEST EARNINGS EVER During Covid ., how did they do it ? I know, maybe you can tell us though ? )
I hope you attempt to Repond to this part . because it extremely important ..
Corporate Philosophy, and brand Loyalty means everything, Having Systems in place for every single day to day Process is Key as well
Again Chic Fil A is a well oiled machine .. Popeyes is a Disaster on the Front line
They could not handle the Volume even if it was sent to them by some Miracle..
Any decent Chic Fil A Location is ready to serve 200 Customers Per HOUR ( 120 drive thru/ Hour , no problem) and I did not pull those #s out of my Arse ) .. No Popeyes Location could ever dream of such Volume .
and IMO, Popeyes has completely lost their way in terms of who their Customers are . and it will affect DR Sales, very soon.
Maybe they are hoping that the Dominicans are just not intelligent enough to figure out what a meal should Cost .
Popeyes have always had explosive Grand Openings , everywhere, but then they level off .
The only Increase in Revenue is NEW stores .. not repeat Business from long time/ Loyal Customers ..
Dominicans Have Budgets too , it is most certainly relevant ..
I predicted Boston Markets( formerly Boston Chicken ) Complete Failure , about 2 Years ago.. many in the food industry did.. they had No Vision whatsoever ,
BURGER KING has been going in this bad direction for a Long long time as well .. Ask anyone if they have had a Burger there lately ?
How many Locations have they Closed ? should I help you look it up ? 120 + in 2023 alone... why would you close a location ?
Guess who Owns Popeyes ? since 2017 ?
