These are "loss leaders" designed to get you in the store where you'll buy other stuff...not on sale.Man these prices are 50-60% cheaper than the same type products here in Canada.................!!!!!! we pay 200 pesos for 2.5 lbs of Uncle bens rice!! The chicken at 89.95 pesos would cost you here 280 pesos. The kicker is that we earn salaries here that make our prices normal to us I feel for the Dominicans who earn so little that good food is out of reach. I save enough on groceries while I am down for two or three months that I eat very well with no hardship!