very curious why Canada is getting targeted marketing that the USA isn't, when the USA is the largest contributor of tourism to DR.
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Arrivals Down At POP During First 3 Months Of 2014
very curious why Canada is getting targeted marketing that the USA isn't, when the USA is the largest contributor of tourism to DR.
lol I can hardly argue with you, as i am far from a baseball fan myself. but it is very difficult to be a sports fan at all, and not be completely aware of personalities like A-Rod, Big Papi, and Albert Pujols. but for those that manage to be unaware, i am pretty sure that they are familiar with some of the actors, actresses, or musicians.
It's folly to get a Dominican company to create a marketing campaign for Americans or Canadians. They present a DR idealized to them, not gringos. They don't know the competition from other countries, or other ad campaigns for that matter.
You know, I am not sure if they ware on a Canadian channel or an American one. It could have been either. When it comes to TV the border is blurred.
This is the kind of stuff they should be showing:
[video=youtube;ZaVzcOt_onU]https://www.youtube.com/watch?v=ZaVzcOt_onU&list=PLKJGDRCVfp3y0svgSC6TYLOLy8omoT6Ps&index=1[/video]
[video=youtube;ZaVzcOt_onU]https://www.youtube.com/watch?v=ZaVzcOt_onU&list=PLKJGDRCVfp3y0svgSC6TYLOLy8omoT6Ps&index=1[/video]
It doesn't speak for the dominican marketing that a finnish guy has to come to DR to arrange an international Bachatafestival:
Dominican Republic 6th Bachata Festival Jan 23 - Feb 1, 2014
Dominican Republic 6th Bachata Festival Jan 23 - Feb 1, 2014
it may an ad by the tour company rather than RD itself.....
you need to watch to see who's paying for the time
I agree that the DR needs to hire outsiders to prepare ad campaigns targeted for outsiders. I don't think Dominicans really understand the triggers that attract outsiders, and possible those triggers may be different in different regions (North Amer vs Germany vs Italy vs Russia vs South America). They need to use outside expertise instead of thinking they know it all and its not one-size fits all.
not necessarily true
look up a couple of Red Bull videos..... the F-1 car on the beach at PC and the Malecon in SD
both shot by local companies
there is a lot of talent in RD
my guess is that they choke when it comes to spending the $$$.
maybe CB can dig up the videos
check this out....Guerrero Filmworks, SRL
they are the company in SD
look up a couple of Red Bull videos..... the F-1 car on the beach at PC and the Malecon in SD
both shot by local companies
there is a lot of talent in RD
my guess is that they choke when it comes to spending the $$$.
maybe CB can dig up the videos
check this out....Guerrero Filmworks, SRL
they are the company in SD
They do and pay millions. Go do some research on who gets paid and some background on these companies. Also look at our Travel News, we cover this stuff.
They also hire well known branding companies to create campaigns etc.
But... It's one thing having a plan, it's another one executing and paying for it.
A few years ago, a very successful London based branding agency produced an outstanding strategy for the DR. They nailed it, it was by far the best one I have ever seen. They laid out exactly what needed to be changed, how, how to promote promote etc. Unfortunately the tourism minister at the time was not happy, as it exposed some home truths about the DR.
Ignorance and I assume a lack of real funding canned the project. Similar scenarios have played out in recent years for Santo Domingo etc.
Look at my previous posts on this over the years. I think I have even posted some of the campaign presentations if my memory served me correctly.
Here's a small branding company... London based
for those who don't know the concept... branding and imaging
can change the perception or create the perception
Aesop has a couple of stories you'll recognize
for those who don't know the concept... branding and imaging
can change the perception or create the perception
Aesop has a couple of stories you'll recognize
the fact that they might have the technical expertise to manipulate the camera equipment does not mean they have the know-how to structure the content.
Suit yourself..... I know these guys.
you can't hang around , shoot , edit good content w/o learning something.
why don't you investigate them a bit..... you may like them
young , up&coming Dominicans
you can't hang around , shoot , edit good content w/o learning something.
why don't you investigate them a bit..... you may like them
young , up&coming Dominicans
That's true.
How about "Republica Dominicana" for example?
(sorry for lack of accent. My keyboard is English monoglot)
symbiotic ??? in the right circumstances ??
don't be difficult....
we're all trying to get along
not trying who's smarter than who
promote RD -- if you can
Very interesting Gorgon! What is your opinion of non-AI areas like Las Terrenas and Las Galeras? I haven't been anywhere near those two for some time so I refer to them as non-AI. For all I know they may have built up the whole place according to the AI model.
Also, how is La Romana and Casa de Campo doing in terms of service, price, etc? What I have read on AIs is that the food is basically garbage. Mass produced tasteless food served for the pigs at the trough. Opinions? Hey I'd be a pig too if I were at an AI so no offense to pigs or the people at the AIs,LOL.
What would it take for the AI model within the DR to suffer a serious decline? It seems that as long as they can serve up the cheapest vacation product by taking care of the customer from the airport to the hotel and back with one price there will be no decline. Unless of course, the global economic decline kicks up in earnest.